PR Business

CopyReview

We facilitate rapid, smooth and cost-effective development and approval of all materials; releasing our clients’ resources to be used more productively elsewhere. Benchmarking studies have demonstrated that errors in material are the single largest cause of repeat review cycles. These repeat cycles squeeze deadlines, increase your costs and often demand longer working hours from the entire development team.

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Our experts quickly and accurately review your materials within Veeva Vault or PDFs, against three sets of criteria:

• technical and scientific accuracy: are all statements supported by a credible reference, and are all references properly highlighted, linked and marked up?
• compliance with the Code of Conduct (ABPI, EFPIA, ABHI etc)
• written in the language of healthcare professionals

Once we have identified all errors we make constructive, clear and accurate comments, proposing at least one practical solution to each error and, where possible, two. We then leave clients to decide how to implement changes. Knowing that all errors have been identified frees them to focus on their strategic issues.

If needed, a teleconference can be held after the review to help find the optimum solution to each issue.

How we work

We recommend that we see materials as early as possible, but we can get involved at any stage. As soon as we receive a job for review, we allocate it to a review team member. It is a two-stage review to ensure that every item is checked by two sets of eyes: The first reviewer checks against the criteria above. The second reviewer checks for completeness and quality. The final QC is always a GMC-registered physician.

Our team is made up of experienced scientific writers who are passionate about improving the copy review process for everyone involved.

Scope and pricing

We can help with just one tricky presentation or we can review all the materials for a specific brand or therapy area or your entire portfolio. Our pricing structure is straightforward and transparent.

Once we have determined the complexity of a brief we provide a detailed quote and because we record the time taken to complete our reviews our clients only ever pay for work completed.

Because the standard review process draws on expensive, qualified staff and our service releases these for deployment elsewhere, our clients see significant cost savings.

PharmaReference

Accurate referencing requires a specialised skillset. We are dedicated to excellence in this area and regard our service as the benchmark of best practice. By offloading this task to our professionals you can release resources and increase productivity.

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One of the most common reasons for re-work or delays is incomplete or inaccurate referencing. Recent developments in Veeva Vault – with its vast repository of pre-approved reference material – allow automatic identification and near-instantaneous checking of the claims in any document. References are displayed in a format that is immediately accessible to reviewers and all claims are supported with hyperlinks to these references, reducing review time by up to 60%, with commensurate cost savings.

Our referencing method also ensures that this significant investment utilises the full functionality of the platform that you have adopted. Links can be re-used when materials are updated and even in new materials that use the same supporting evidence.

How we work

We pride ourselves on finding and highlighting specific source text very accurately, enabling rapid review and providing the assurance that this task is absolutely complete.

Our expert scientific writers are responsible for all material uploads. They receive an Acrobat PDF of materials with a full list of references and, where advantageous, they work with a highlighted reference pack.

If you work with Veeva Vault, every scientific statement with a citation will be linked directly to its supporting statement. Where there is a query regarding the validity of the supporting material or an error in data transcription, this is highlighted.

Scope and Pricing

We charge a fixed hourly fee for referencing materials. We can supply an estimate per job or complete all of the referencing for a particular brand or work with a specific agency.

ProcessDesign

We are experts and we recognise that many of our clients are experts too! We have developed a model that ensures that every expert’s voice is heard and that time is not wasted on repeat review rounds.

We know that copy review is most efficient when the process is right. Once we are familiar with your internal SOP we can work with you on Veeva to ensure that you have the most efficient process in place.

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Our model ensures that copy presented for internal review has already been thoroughly checked, is easy to navigate and has references accurately and completely marked up.

We help our clients achieve major cost reductions through fewer rounds of review, the time taken to complete reviews and, ultimately, the time taken for materials to reach approval.

How we work

We have undertaken several benchmarking studies and our service has been piloted with pre- and post-intervention performance closely analysed, so we know what works and what doesn’t.

We can begin assisting you by running a benchmarking survey to determine the specific issues that your organisation is facing. Once complete, we work with you develop strategies and a new process that will improve performance.

Alternatively, we can implement one of our ‘bench-proven’ processes.

Scope and Pricing

Whether you require a one-off benchmarking survey or a complete process redesign, we will work with you within a fee that reflects the complexity of the task.